Chris Lipomi on Dear

Interview: Chris Lipomi on Dear

December 23, 2014By 

first appeared on www.skateboarding.transworld.net

DEAR_MARQUIS2Nostalgia is a hell of a drug. As skateboarders—most of us will forever get the warm and fuzzies when we think of our first few years on board. The clothes, artwork, personalities, and music we were exposed to during those honeymoon years will invariably stay with us for a lifetime. Done right, reissues of those things can take us right back to that sacred place and time. But approached incorrectly, we will immediately resent the new version of the old thing for sullying the temple in our memory that we hold the dearest. I have known Chris now for well over a decade. He was always one of those rare skateboarders who could also articulate what truly made him love riding one. Since launching his fledgling multipurpose company—Dear—earlier this year, the following was an extended conversation on his plans for Nostalgia done right.

How did you initially come up with the idea for Dear?
Well, there are two different things. Story number one is that after I was finishing up my last art show and project, the next project in line that I was starting to work on was having to do more with skating and kind of going back to my own foundation in skating and this kind of disconnect that I’ve always had between my art life and my skateboard life. They had never really crossed over. I had never really done anything that connected both.

So you were going to approach it from the fine art side?
Yeah, and it was actually more sculpture based. I was starting to work on these sculptures and I started to come to the conclusion that an art audience wasn’t the proper audience and a gallery wasn’t the proper forum for the things I was investigating. So I started thinking that a skateboard audience would be better but at the same time realized skaters wouldn’t really care about sculpture.

Unless you can skate it bro.
Exactly. And we’ve all seen what those art shows look like. So that was sort of hovering in my mind, and then story number two is that right around that time, actually even a little before this—this was maybe at the end of summer 2013—and at the beginning of that summer is when Brian (Anderson) told me he was leaving Girl and was going to do something with Brad (Staba). So he was here in LA, staying at my place, when he came down to break up with Rick (Howard) and Mike (Carroll). Also at that time, because Alex Olsen was in the mix for that initial version, we were hanging out with Alex some that week. And as Brian and I normally do when he’s in town—we were watching a bunch of old videos and just nerding out.

Brian Anderson rocking the first Israel shirt with Frank Gerwer.

This was where the name came about?
Right. So one of the initial names that was sort of thrown around for what Brian’s project would be (Ultimately 3D)—was Dear. Apparently Brad was leaning more towards 3D and so they just went that direction.

So they had come up with it?
It was Brian’s name, amongst maybe three or four others, as potential names for the company. But I think Alex (Olson) was really stoked on the name Dear.

Yeah. He mentioned in an interview that it was almost one of the reasons for him not staying on 3D. That he had really liked the Dear name and was bummed when it wasn’t that.
It kind of seemed like it was strike one a least, to be honest. And what was crazy was that he already had reasons to be grumpy with 3D before he had officially quit Girl (laughs).

So you salvaged this name from that?
So yeah, to sum it back up—basically the three of us were hanging out some at that time. Alex was already fussing that it wasn’t going to be Dear. I think Brian told him at breakfast, and then later on that afternoon we were watching old skate videos. I think we were watching Footage (’90 G&S) and I said something like, “Wouldn’t it be rad to make a bunch of these old shirts.” Not re-issues necessarily tied to any companies or brands but instead remake these shirts that have never really existed. Shirts that were tied to individual skaters. Alex thought that that was a good idea and the three of us sort of riffed for a second at that moment and tried to think of specific shirts and of course the Gonz Israel shirt came up right away. Then I said something like, “We should call that Dear.” It made more sense. It was like an homage type thing. I kinda thought it would make Alex feel better. Brian thought it was rad so right then it sort of became Alex and my little side project.

The Israel shirt from Video Days (1991) and the Gonz hang tags.

How long did that last?
That only lasted a couple of months of very thin texting and a few meetings.

So the Dear project sort of became whatever you had been working on in the art world side?
It made a lot more sense. It took the place of whatever I was ramping up with for the next art project. It ended up taking over my time. The last art show and body of work before that I had been involved in making was really kind of centered and focused in fashion. So it got me thinking about clothing and sculpture / clothing AS sculpture and working on that. I had done this whole project on Halston, the fashion designer, which was funny because that sort of became Alex’s thing now—like ‘70s gay New York Studio 54 or whatever.

It’s funny too because it seemed like Brian and Brad were two of the only skaters you were really able to wear your skater and artist hats around. So having Brian sort of be the window to take you fully into skating seems fitting.
Yeah. Totally. I mean besides you and a few others, I don’t have too many friends who know me from both worlds. And Brian and Brad I’ve been friends with for like fifteen years or something so it does make sense. Brian is somebody who understands that there is life and these different lives outside of skateboarding. He understands that people can wear different hats. Not to say that my life is so complex, but he definitely understood that I kept things divided for a long time.

Going back, what was kind of your skate timeline? When did you start? 
I actually started skating super late, as far as the standard goes.

Out skating with the Crailtap squad. Photo: Ben Colen.

X-Games ’99?
Yeah. Totally. Once I saw the Mega Ramp bro (laughs.)  No, I didn’t really start until I moved to California in ’89. I stopped living with my mom in Ohio and moved out to LA—to Thousand Oaks to live with my dad. In Ohio, maybe for like six months before that I was interested in skating. I’d pick up a magazine here and there and eventually you get a Christmas board or whatever. But you don’t really skate. Then when I moved to California, I went from occasionally seeing magazines in Ohio that were sort of still in the ‘80s vert era to being on the verge of ‘90s contemporary street era. Everything was so far ahead out here. I was still in like, “Yeah, Jeff Grosso—he seems so crazy, right guys!” And the kids out here were just like eye roll, “What? We like Ron Chatman.” It was all World Industries. All Blind. It was an insane culture shock in general. I was twelve or thirteen and all the kids my age had been skating through the popular Powell years and jump ramp years so they were already way on board and I was just jumping in pretty late.

It seems like that is still your golden era for the Dear stuff. Like ’89-’91.
Yeah. Exactly. And of course, I’m sure psychologically it has to do with me trying to recapture that time where I was perpetually catching up. I always wished that I could have enjoyed it more. But I think that’s like anything with history or memory—looking back you always wish you had the wherewithal or hindsight to enjoy it more. That being said though I still got my licks in. I got to go to Rip City when I did, participate in the scene and see what I saw. I got to spend summers down in Venice Beach, meeting and skating with Jesse Martinez and (Jeff) Hartsel.

Childhood snapshot from Venice. Chris provided captions: "(1990) The Venice scene.. I'm in the middle, I guess about to push Switch Mongo? (Ahead of my time..) In the crowd on the left you can see Jesse Martinez and sorta make out Daniel Castillo, Davey, and others..."

What were the biggest firsthand golden memories?
Definitely spending time in Venice. Because that was one of the few places it seemed to me where you had this access to these guys and would see other people skating. Any time you would go down there, of course there was Daniel (Castillo), Davey and Kareem (Campbell) was down there a lot. And Pep and William. But then really casually you would see Jesse Martinez or Tim Jackson or some other pro. That was just amazing to me. But you wanna know what was really amazing about the Venice scene? —it was such a scene, and such a grouping of people that was absolutely based around nothing! Because there was absolutely nothing to skate down there. There was the shittiest slope, you wouldn’t even call it a kicker, with a turned over trashcan. Anything you could do over that can, guaranteed you could also do over it on flat. But it was like a meeting spot. And that was rad. Back then it was hard enough to orchestrate your own session amongst your friends, let alone finding out about something cool or seeing new people. So Venice was awesome for that.

After those golden years, didn’t you work and skate for some companies for a while? I know you worked for Milk right?
Yeah. Towards the end of high school I worked for Milk for a bit. I had a few little skate jobs. I actually started off doing screen-printing. I think the first job I had was at Acme.

See, this is relevant to Dear now, can we expect the same quality in Dear products as we would from Acme?
Yes. Absolutely. You can also expect the same longevity as far as a company lasting as with Acme (laughs.)

The Jason Lee hang tag with the still from Video Days. $$$.

So you had some screen-printing gigs?
Yeah. Started off with Acme. I was commuting to Costa Mesa for a little while for maybe $5/hour or something crazy like that. Then Milk in one of its later incarnations. (Ron) Chatman had already left to do 60/40 or ATM Click. Hosoi was long gone. The original Milk was Hosoi, Ron, Chicken and this guy Bob, who ran the business side of it. He broke off from those guys and they became Focus and Bob stayed with Milk. He had this tiny warehouse in Long Beach and it was like Gershon (Mosely) and Todd (Congelliere), who was already kind of over it, and then this guy Dave Griffin was going to be the new pro. I thought I was going to work myself up from warehouse worker to maybe TM, so I started giving Dan Rogers boards after he left Birdhouse. I was really obsessed with trying to get Colby Carter on the team. I remember having these long conversations with him. But it didn’t last that long. Then right after high school I moved up to San Francisco.

Was that kind of when you moved into the art world?
No. I still skated a bunch. But at that point I did get heavily into the music scene. And most of my friends were all musicians.

Summer of love?
(Laughs.) Yeah. Totally. Just flowers in my hair and you know, experimenting. No, but to be honest it was an amazing experience to move to San Francisco at that age. I’ve said this before, because it’s the truth!  San Francisco is God’s gift to the eighteen year old. It’s beautiful. It feels like a real city but you can’t really get into too much trouble. It’s wonderful!  At that time there were tons of bars that you could go to underage. You could really have this whole urban life experience and for someone who had just kind of danced around on the periphery—being a suburban kid—it just felt really amazing.

Rick Howard modeling the JLee $ shirt. Photo: Dear.

This was what ‘94/’95—Stereo was starting, Anti Hero starting.
Exactly. It was exactly that time. I think anyone that was in the city at that point in time was down for those brands. As far as Anti Hero, I had already been a fan of both of those guys for a long time (John Cardiel and Julien Stranger). I first heard of Cardiel when I was getting some boxes flowed from Dogtown. One of the first packages I got had that Dogtown video (DTS, The Video, ‘90) in it where Cardiel had his first part. Before that we knew who Wade (Speyer) and Karma (Tsocheff) were because they had been in ads… but it opened our eyes to John. And of course, everyone has a big crush on Julien Stranger, so knowing that those two guys were together, we were just like, “Oh my god, this is going to be amazing.  And it is…  Antihero is still my favorite.

When did you move back to LA?
I was up there all in all about seven years. The last two years of it I started art school at the San Francisco Art Institute. That was where I met Patrick O’Dell—he was in classes with me—and that was also how I met Brad (Staba) because he would come and use the darkroom at school once in a while to print photos. After that, I lived in Europe (In Sweden) for a year and then I moved back to LA to finish school.

So at that point you were sort of off and running on your art career?
Yeah. Basically, I think the turning point for me was the year I spent in Europe. In the European schools they sort of treat you more like you’re already a working artist.

Like it’s a viable career path?
Yeah. That too. All of the sudden you start to think like, “Oh wow, I could actually do this.” When I came back, I finished school at UCLA and that whole time I was just itching to get out and start showing and talking to galleries.

You ran in that world for like a decade or so after that?
Yeah. Pretty much. But it’s pretty gnarly. It’s not easy at all, especially if you’re not doing something that’s already established and accepted. I had supporters but no real champions. Some of the people that I went to school with were lucky enough to have a professor or someone who is a prominent artist sort of usher them in. I never really got too much of that. But I did make it my absolute priority in my life so I wasn’t going to take no for an answer. So I did that for a long time.

Solid Dear collection at Classic skateshop in NJ.

Back to present. So you’re sitting around with Brian and Olson and you decide to switch gears? I know you had done a couple of art projects that started to tread into skate nostalgia stuff.
Yeah. But in general, nostalgia had sort of been a focus of a lot of my work. Also another main aspect of my artwork has been this sort of denial, or questioning of originality and this investigation into what has been done before and sort of re-doing those things. So all of this Dear stuff absolutely fits seamlessly in with my body of work or whatever you want to call it. But to make a quick sum up, nothing had been the same in my art career since the recession. A few of the galleries that I was working with went out of business. Things just got really conservative and a little timid in the art world. People got a little tighter. So that became really difficult. And it was a struggle. I was going back to working these part time jobs to support myself—which is fine, it’s what you have to do, but just getting older and having it feel like the same struggle you already went through ten years ago kind of wore me down. In the back of my head I had been thinking about getting involved in something else for a while.

I thought it was funny that you sort of landed that desk job right before Dear and then quit that to fully go into this.
For sure. I was trying to find something else in the “real world” that I could apply my skill set to. Unless you’re secretly doing illustrator classes on the side, there’s not a whole lot else your art education applies to in terms of real world jobs. You kind of have to be super high up in an advertising or marketing firm to just be a critical fussy pants. Which is what an art education makes you. Basically I was trying to find a way to short track or carpool lane to that. But the reality of that is that you probably have to be a copywriter for ten years to get to that. Like Peggy Olson (Mad Men).

Skate nerd aficionado Rob Welsh rocking the Einstein Sheffey shirt.

You mentioned re-purposing and borrowing old art, the Dear shirts and articles you have made seem to obviously tread a fine line between homage and stealing, how have you dealt with the parties involved who generated the OG artwork?
I’ve thought about that a lot and the last thing I would ever want to do would be to bum anybody out or step on anybody’s toes. So I’m trying to be as careful as I can, but also not lose sight of this idea of our shared experience with this imagery and this index of iconography. Some of the companies are long since out of business, others are still around and in a way, sure—of course that artwork belongs to the present owners of whatever company it was—but it kind of also belongs to us. We grew up with it and I think that it’s small enough of a niche pool of people who actually understand and know these things today. The other thing is that I’m not in any way trying to push my own brand—like rip-off those graphics and then just have it say Dear. Like I don’t want to have a Gullwing logo or something that people remember but now it says Dear instead. For the most part, I want this stuff to look as close to the original as possible and I want my branding to be as invisible as possible. I think that in that way, the forefront of the message is to pay homage to the original idea, rather than piggyback off of it. It’s the difference between Warhol and mmm… Fresh Jive.

With digital media now and so-called social media, it almost seems like everybody is putting on this DJ hat. Like everybody can copy and paste anything, but the best are sampling the best stuff. Or it’s sort of like the first person that played you Led Zeppelin or something when you were 13. That person can’t take credit for the music, but they still occupy an important place in your mind because they turned you on to whatever.
Yeah. It might be too much to say that we’re all owners of it. But I think in some regards, it becomes public domain. I’m working from a place where my foundation as a skater and as a person is tethered to these memories, to these images, and the clothing that went along with it. So I’m just trying to do them justice. The last thing I would ever want to do is bum anybody out. For something like the Jason Lee $ shirt, going through Dune and making sure Jason was cool with it was something that was huge to me. I’m not using it to try and buddy up to anybody either. There’s not a whole lot I can offer them at the end of the day. There isn’t really a huge amount of money involved.

The Ray Barbee "RB Control inc." hats with Ray's hang tag. Photo: Dear.

It seemed like the Ray Barbee interaction was perfect. He got one of the hats and was just like, “Rad. Thanks.”
Exactly. And that’s how I would hope every interaction could go. I’m just trying to celebrate these people and this period in skateboarding that to me just had very astute individuality and really interesting personalities that came through with the way they presented themselves.

I know you put a ton of work into getting the proper wear on the shirts and screen printing them yourself, can you describe that process for people who might not know how much work goes into these?
Right. That all came about… I guess around the time I started talking about it with Alex and making shirts was sort of becoming a real thing, it really reminded me of this time a few years before that when my parents had recently moved and this box of old shirts got unearthed. I had basically written all of these shirts off thinking that my parents had given them to a thrift store years earlier. But all of a sudden, I was back their place for Christmas and my dad told me like, “Oh yeah, we found this box.” I opened it up and it was seriously like opening the Ark of the Covenant. Just getting such an intense wave of nostalgia and giddiness, it left this huge impression on me, just the feelings it brought out. So I’ve had those shirts around since then and in a way that emotion has been what I really want to recreate for others with Dear. I thought, if the shirts have this sort of simulated wear to match what those original ones were like, they would look and feel right. So coming at it from that idea Alex and I both talked about how we were sort of both were unhappy with the present state of vintage-izing clothes—like jeans with some fake wear, or these gross thin remakes of old concert T-shirts. None of it felt really right or authentic so we started looking for ways to make them look as close to those real shirts I had found as possible.

The lost box: a time capsule of skate shirt gold. Photo: Dear.

You have also started a board division. What is the plan on that front? Is it different from the shirts?
At this point, the board division exists completely in my mind and on Instagram (laughs.) It’s just for fun, there’s no real team or anything… But for this Christmas—I’m calling it a Christmas special—I’m doing a really concentrated release of stuff for winter, there is a Stick-O-Rama board along with the T-shirts and stickers for that. All the other boards I have posted are just hand painted one of a kind boards for me. But I’m going to see how the response goes for this one. I’ve been spending a lot of time and energy with getting the right shape and making sure the feeling is right. I really wanted to make a true to that era shape, like a ’90-’91 shape, but still have it be very functional by today’s standards. I’ll get a great response sometimes from people who have bought shirts and feel like they were transported back in time. I wanted people to feel the same way about this board. To stand on it and just feel like you’re standing on a Jason Lee board in your home skateshop growing up.

The Christmas boards: Winnie the Pimp and the Stick-o-Rama remake of the 1990 classic.

You should just invent a time machine.
Totally. Wouldn’t that be a great use of time travel? To just to walk into Rip City circa 1990 and buy some bridge bolts.  Actually Rip City pretty much is a time machine if you walk in that place (laughs.) If anybody wants to time travel just go to Rip City, park at Carl’s Jr. and walk in and get ignored by those guys.  And that’s how I felt when I was 14.

What shirt has had the best response? How has the actual business of it developed?
From Instagram really.

Instagram is basically your business model?
Kind of. That just seems to be the way to go these days. Of course, I don’t have money for advertising or anything like that. I know some people in the industry but not a lot. So Instagram has been a way to sort of give people a daily reminder that you exist, and in my case it’s sort of a daily flashback to the period that I’m interested in.  I really wish I could advertize… I have a notebook full of ideas.

What made you quit that day job? Was the Israel shirt the first one you made?
The Israel shirt was the first one I did. I was friendly enough with some of the guys here at Supreme (LA) that they took some and then there was just a little bit of mail order here and there. Then it just sort of slowly grew from there. Really, getting the distribution in England (Rock Solid Dist.) was a big jump for me and that was because Wes from Rock Solid saw my stuff on Marc Johnson’s Instagram. I got the MJ bump! (laughs) …And every time I get the MJ bump I get another hundred followers. But that worked out super amazing with Wes and since then it has sort of gone that way. At first I was thinking that you kind of have to go around and solicit, ask people to carry your shit and all of that. I tried it, and it would result in a few unenthusiastic orders, like a little order here and a “we’ll see” there. And that sort of thing. Since then. I’ve had a number of people just approaching me. Of course, you can’t always expect that, but I think through Instagram or word of mouth people will kind of find out about it and maybe it will click with them and then they will seek me out. Rather than me trying to sell it, I think with something as niche as this is—it’s either going to sell itself or not at all. For the most part, anybody that started skating after say 1993 will not know what this is.

The Stick-o-rama board with all the original stickers.

People under 30 need not apply?
Yeah. But it’s funny, and you’ve mentioned this before and I also see it as true—for as big as skateboarding is now, it’s a little vapid in a way. It’s a little empty. I think there are a few people who sort of see what I’m doing, and might not know the references, but sense that it has meaning, and that’s enough for them to be interested.

I know that the kids that roll with you (Alex, Shrimp, Nolan etc…)—your team so to speak—those kids are more into the old stuff than the new shit. To me the metaphor is always like the ‘60s or ‘70s for Rock n’ Roll. Like maybe you weren’t there—I wasn’t there—but you still look back at it and know that you’ll never do better than Hendrix at Woodstock, Zeppelin, Pink Floyd, The Beatles, the Stones or whatever. You look to the time when it was the purest too. I think skaters can sense that it was at it’s purest in ’89-’91. They kind of know that that was it.
Yeah. Kind of. Or even if they’re not able to articulate it, they still have some sort of sense about it.

No matter what age you are from you can sort of decipher what’s cool.
Right. Which is why you have all these kids now dressing like they’re on Consolidated in ’93. Or you have another whole group dressing like early ‘80s Duane Peters or something. And then that brings the shaped boards and allows for companies like Welcome to happen. Welcome is new, but it feels old. It’s not like you’re going and buying a re-issue Powell board—you’re buying like a new contemporary board—but it’s coming out of the aesthetic of the past.

The Hensley chain wallet with the iconic Sturt photos from Matt's Pro Spotlight (1990).

Kids want to do new things with old things.
Something like that. It’s interesting though. It’s an interesting time. It’s pretty easy to trace where these things are coming from and what’s exciting to me about it is that for the first time in the longest time, skateboarding is referencing itself. And that’s really awesome. I think for so long, skateboarding has sort of looked to something outside, and then brought that into it’s own world. Which can be interesting but then can also lead to this idea that what we’re doing sort of isn’t good enough.

That’s true. Like we have an identity inferiority complex or something.
Yeah, like we’re not good enough just as skateboarders—you’ve got to be something else too. People should be open and for sure have all sorts of other influences but there was a time, and you remember this, in skating during the mid ‘90s were it was almost like people were embarrassed to be skateboarders. Like you had to dress in all Polo gear or Nautica gear, and the whole like, “Oh, these are my chill shoes” thing. It seemed like we all wanted to prove that we weren’t just skateboarders. Now there’s really an embrace of skater-ness. And I think that that’s awesome. It might just be a passing fad like anything else but it reminds you of the place that we came out of where if you signed on to be a skater—you were a skater. There was no way out of it. In for a penny in for a pound. And that was really what lumped us all together too.

The FYP Dear collaboration with Todd Congelliere.

I think a lot of it is timing too. Almost everything going on now in the industry—the companies, the people we celebrate as legends, the lay of the land today pretty much came out of those pivotal years too. But I do sometimes wonder—is it just because we were kids then (‘89-’91)? Like will a kid who started in ’01 one day be making a Dear company for Wet Willy and Flameboy?
I think that that’s part of it. With these past five years and this huge exploitation of the ‘80s and all the re-issues of all of that. I think Dear and the early ‘90s stuff is a lot smaller because skating and the industry was a lot smaller then too. So people who are older than us who romanticize the ‘80s were the same people who were super into Back To The Future and Police Academy IV and the whole Break-dance/Streetplant/neon/Madonna ‘80s thing. For sure I have the relationship with that era because that’s when I grew up. I think that’s part of it but then the eras also stand on their own merits too. Wasn’t the whole point of Flameboy and all of that to sort of remove all of the sentimentality from it? It was Rocco and World Industries’ choice to specifically do something that wasn’t special. It was meant to make it feel like a toy company. That said though, as humans I think we have the capacity to romanticize anything.

One of a kind FYP/FA knock off board.

I’m just playing devil’s advocate really. Sometimes I wonder what the difference is between us and some midlife crisis dudes at a Star Trek convention or something.
The difference is that we were also ON Star Trek! We were also on the show. And that has always made a difference to me with skateboarding—it’s an active pastime and it’s immersive. We are active participants. You can be a fan but you also still have to do it. There are very few fans who don’t skate themselves. So I think that right there is the difference between us and fans of some TV show.

Yeah. That’s true. I suppose even the way you would tear your shirt. Or skate shirts always had that wear at the bottom from the griptape where you held your board. But you would fall in the shirt, bleed in it, and live it like you said.
Totally. Skateboarding is small enough—and it was especially small enough in ’89-’90 that basically everyone that did it was a star on the show. You were a part of it. And I have to say that most of my audience has had pretty much the exact shirt or something similar to the ones I’m making. So I wanted to recreate that feeling of finding that box in your parents’ attic with all your old shirts in it for as many people as possible. It left such a crazy impression on me.  It’s something worth sharing.

Pontus is down.

What was the best selling shirt? I never heard you answer.
Oh. Maybe the Gonz Israel shirt. Even though it got tempered slightly with an actual war over there. The ones that are the most iconic—like the Jason Lee dollar sign did the best. That one is still edgy but doesn’t get into the nasty politics of the Israel one. The Sheffey Einstein shirt did pretty well. It’s funny too because it’s also regional. The Sheffey shirt was huge with San Diego people but not so much with Nor Cal, which was kind of interesting. Regardless of how well they do though I’ve really only made the same limited amount for each so once they go, that’s it.

Do you get testaments from people buying them that sort of fit with your “finding the box in the attic” deal?
Oh yeah. Tons. And I save them all. I’ll screen grab them from Instagram or people email things. It’s incredible. And some of the things people write—I mean it doesn’t make me weepy—but it’s pretty amazing. It’s emotional. It’s great because maybe I’m acting as a bridge for them to reconnect with something that they really loved. It feels really good in that sense.

Future plans? You mentioned the board this winter.
Yeah. This winter is a very specific board and series of shirts all based around the Stick-O-Rama board, which was from World Industries in 1990. Then for spring it will be just another random grouping of stuff again.

Was that Krooked board still in the works?
I think so. We’ll see. I’m waiting to hear back. I hope so.

Stick-o-Rama tees hanging out to dry.

Any other collaborations? You’re friendly with The Back Forty dudes obviously.
Yeah. One of the main collaborations so far was the Todd Congelliere stuff. I was super stoked on the way all of that came out and it was just rad to work with Todd who I’ve known for so long. One collaboration for spring that I’m really excited about will be with Andy Jenkins. We’re doing a Wrench Pilot Lettus Bee shirt. He was such an amazing part of old Transworld and that whole vibe. I really associate him, Spike (Jonze), and Todd Swank as being the kind of the intellectual branch of early World Industries in a way. They were kind of the arty Zine makers. And of course, anybody that has seen Glam Boys on Wheels (’90) or any of that knows—it just has like a completely different vibe than the rest of skating had then. There are a few companies that have done a lot of their own re-issuing. Foundation is one of them. They’ve been re-working their own history and artwork for a long time. So there’s not much for me to do there, but Andy and Wrench Pilot would be a way to touch on some of that.

Favorite shirt you own?
Probably something as simple as my gold Jason Lee ‘Cat in the Hat’ shirt. Only because I can picture myself in it always. It was just one of the shirts that was in super duper heavy rotation so there are just so many memories tied to it. Probably the first parties I ever went to I was wearing it. Skating all the time, I was wearing it. I lived in that thing.

Knocking on heaven's door in the Jason Lee shirt back in 1991.

For more info on Chris and Dear—
Follow Chris on Instagram: @dearskating
or Email: dearskating@gmail.com for order info.
Also, check out Dear in our “What We Like” section of our Jan. 2015 Issue.

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New Sensitive Fabrics collection for sportswear – first appeared in  on www.sensitivefabrics.it

Sensitive Fabrics brand by Eurojersey, the leading Italian warp knitter, has once again affirmed its leadership in the sport sector with a high-tech collection in a unique and exclusive Made in Italy style.

The latest technology offers great performance for every sports activity, the company reports, starting with the innate features of Sensitive Fabrics, such as lightness, breathability, no curling, no pilling, and more – a source of inspiration for evolving designs, body mapping and innovative combinations.

The new brand fabrics are especially designed for water sports, where resistance to chlorine and fast drying are essential, and outdoor sports, where protection from UV rays and difficult weather conditions makes a real difference.

Second Skin Fabrics

The Second Skin Fabrics range features Sensitive Plus, Sensitive Seric Plus, Sensitive Touch and Sensitive Ultralight.

Ideal for intimate apparel and extra comfortable baselayers, these fabrics are light and breathable, with no pilling or curling, according to the company.

Performance Fabrics

Sensitive Life and Sensitive Power fabrics are designed specifically for water sports for their chlorine resistance, sun block and quick drying.

Sensitive Fit fabrics are for technical, functional apparel with an extra comfort shapewear effect, while Sensitive Sculpt have been developed for garments offering maximum elasticity, perfect shape maintenance, great support, freedom of movement without constricting and effective muscle compression.

Premium Fabrics

Sensitive Bonded fabrics have heat sealed seams instead of being sewn together with thread, made by combining two different Sensitive Fabrics layers or matching with another type of material.

Fluo ecoprint. © Eurojersey / Sensitive Fabrics

They are designed for highly constructed, technical or structured garments or wind protection. They never lose their shape over time and also are wrinkle-free and scratch resistant, the company reports.

Sensitive Bonded with Fleece are the new fabrics designed for thermal apparel: soft and pleasant to wear. Sensitive Bonded, punctured with mesh effect are designed for the most breathable clothes, while Sensitive Bonded double face fabrics are for the most exclusive structured apparel that plays on effects of two different surfaces, with a consistent plain colour on one side and a full printed on the other.

Technology

At the heart of the Bonded technology, the taping function uses special heat sealing tapes applied with a body-mapping effect on the ultra-flat surfaces of Sensitive Fabrics materials to create a perfectly linear, homogeneous avant-garde look, as well as an extremely comfortable, practical fit without stitched seams.

Laser cut technology. © Eurojersey / Sensitive Fabrics

In addition, the latest technique, including contouring, laser cutting, flocking, and pleating, confer a tailored look to high performance clothing made from Sensitive Fabrics materials.

Digital Print optimises colours and patterns to create micro-geometric textures, and the new Ecoprint Fluo, eco-compatible in the SensitivEcoSystem vision, makes it possible to reproduce fluorescent coloured designs with a pigment used directly on Sensitive Fabrics materials.

Creativity is key for innovative new centre

Creativity is key for innovative new centre

Posted on 23 December 2014 by Premier Construction

First appeared on http://www.premierconstructionnews.com

House of Vans, Waterloo Station, London

The House of Vans London is a vibrant new 2,500 sq m mixed use creative centre, located within the brick arches of the railway lines heading out of Waterloo Station.

The site was designed for Vans enthusiasts and those interested in skateboarding culture, and contains five separate tunnel spaces.

Network Rail set restrictions included no structural works or fixings being allowed on the brickwork of the arches, in order to maintain the structural integrity of the 150-year-old brickwork.

The House of Vans London is a place to participate in the cultural lineage of skateboarding that has defined the Vans brand since 1966, combining skateboarding, art, film and music.

The venue includes an art gallery, ‘Vans labs’ creative spaces, a screening room, a live music performance venue for 850 people, a premium café, numerous bars and a three tier skate park. This is the largest permanent venture by Vans and the first European edition of the House of Vans, following the first in Brooklyn NY in 2010.

House of Vans, Waterloo Station, London

The venue was designed through collaboration between designer and professional skateboarder Pete Hellicar of Hellicar and Lewis and architect and designer Tim Greatrex.

Cost consultants, project managers and CDM coordinators for the scheme were Building Construction Solutions (BCS) and clients agents and construction managers were Black Sparrow Presents.

Following the brief to provide a cultural hub for skateboarding, art, film and music utilising the layout of the tunnels, Pete and Tim delineated the four main functions of the brief so that each was housed within a specific tunnel. They allocated a tunnel for art including a gallery with artist’s labs to create and display art exhibitions; a tunnel for film incorporating a cinema/screening room (which also serves to house talks and debates); a tunnel for music including an 850 capacity gig venue; and a tunnel for skateboarding including a skatepark for all levels of skateboarding.

It was vital that the spaces flowed into one another in order to inspire the flow of ideas through creative pursuits.

House of Vans, Waterloo Station, London

Creative design features include the entrance counter, which takes the form of a swimming pool section, complete with pool coping stones and a ‘love seat’. The entrance ramp has concrete banked sides rising from a point to a full wall face and acts as an enticing surface to skateboard, whilst the café/kitchen enclosure form is inspired by the large scale concrete water pipes skated in the US.

The plan for the skatepark was for it to accommodate three tunnel spaces to allow for varying layouts and abilities. The main space is the concrete ‘bowl’ predominantly for professional use, the second area is the ‘street scene’ for medium ability and the third is the ‘mini ramp’ skate park area for beginners or relaxed users.

Another key design feature of the space is the large and impressive rubber floor. The iconic sole of the Vans shoe inspired the hexagons, diamonds and triangle patterns of the floor unifying all of the tunnels

House of Vans, Waterloo Station, London

Due to the underground nature of the site, it was important to light the space sufficiently for use whilst expressing the form of the tunnels. Long linear strips of lights were used throughout the tunnels and were positioned at the intersection of the top of the brick wall and the beginning of the brick arch on either side to create a dramatic cathedral-like space.

Within the skatepark, the use of outdoor metal-halide flood lighting not only provides the non-glare high surface even illumination for professional skateboarding use, but also emphasises the beautiful brick ceiling to visitors. Pendant lights hang low over the café tables to create a sense of intimacy, whilst an enfilade of illuminated arches and bays encapsulates the gallery space.

 HPES Technical Solutions Ltd

 HPES Technical Solutions Ltd are specialist contractors that provide electrical expertise for entertainment, theatre and televised outdoor events. Having recently celebrated 10 years, the firm has provided services to an array of prestigious clients; recently including Babcock, LOCOG and Glastonbury Festival.

House of Vans, Waterloo Station, London

HPES Technical Solutions Ltd also provided specialist installation and consultancy services to the Commonwealth Games host broadcaster; SVG TV. Other recent projects include replacing production mains at the London West End Apollo Theatre and they are also in the process of upgrading the emergency lighting power systems at The Lyric Theatre, Shaftsbury Avenue.

We spoke with HPES Managing Director Hugh Percival to find out more about the firms recent

project, The House of Vans.

He commented:

“We were brought in at the beginning to design the power system for the space. For efficiency and cost effectiveness, the venue was largely electrically stripped and refitted. We worked closely with the architects to design the means of distributing power and lighting arrangements in a visually sympathetic manner. Refreshingly, there wasn’t a fixed specification that we worked to; we were given a broad outline by the architect and provided indicative pricing from there.”

House of Vans, Waterloo Station, London

“Once we began work on site, the project benefited from our ability to interpret, design and think ahead; we provided everything from the heavy power installation to the final fit out. We also made provision for the main mechanical containment for power cabling and other services.”

Hugh said it meant a lot to be involved in the House of Vans project, he added:

“We were pleased that the client and architects were happy to work closely with us and trust our judgement about how things needed to be done. It is a project that we thoroughly enjoyed doing and we would welcome the opportunity to work with Vans again on another project of that nature.

“We pride ourselves on attention to detail; our ability to focus on understanding a client’s needs and delivering their requirements.”

This YouTube Skate Channel Is Thrashing All Of ESPN’s Engagement Metric.

First appeared on Forbes Mark Fidelman Contributor 

This YouTube Skate Channel Is Thrashing All Of ESPN’s Engagement Metric.

They might not have the star power of ESPN, but Steve Berra & Eric Koston who run an indoor skate park called The Berrics have a far better engagement rate with their audience. That’s because they video a lot of the skateboarding stars that visit the park.  The content is so good, that according to our research, they have the highest engagement rate of any video channel dedicated to skateboarding.

Berra, who spoke to me about their impressive engagement rates on YouTube, credits a lot of their success to their ability to tell a compelling story. “There is always a hook to our content – we build story and filmmaking into the video. There’s always conflict or some motive behind every piece of content. We make it look like the footage is shot on a whim – but we plan most of it,” Berra told me.

Steve Berra Forbes berricsWith over 1000 videos uploaded to YouTube already, Berra claims they have 4000 more in their library that they have yet to release. Their videos move audiences to act, having the highest engagement rate of any skateboarding channel on YouTube.

A Brief history of the (Berra + Eric = Berrics) 

Before Berra and Koston started the Berrics, Berra was skateboarding, acting, selling his own line of shoes and writing movie scripts. As much as those diverse skill sets seem implausible, he managed to be quite successful in each. In fact, he spent a year writing a movie script for a horror film that was never released, but gave him the capital to purchase the Berrics skate park.

Berra told me that he learned a lot about himself and his priorities during that fateful year. Berra disliked the movie’s producer and disliked where he was taking it. He told me he remembers going to the bathroom and looking in the mirror during a meeting with the producer and saying to himself “What am I doing? What am I doing? Why am I doing this to myself?”

However, the experience did teach him that he did want to get into the movies. But his movies would be produced at the Berrics and shown on their website. Berra related to me when he realized how he would combine his love of skating and movies: “A short while after we opened the Berrics, I looked around and thought, ‘here are 15 of the best skateboarders on earth in this place right now and no one knows.’”

“Almost immediately the videos blew up on our website and later YouTube. They seemed to fill a gap, because the skateboarding industry had a choke hold on the way things worked and the way it worked wasn’t working in the digital age,” Berra explained, “Once we started producing videos at the Berrics, it caught on like wildfire through social networks.”

It took a few years for them to start posting their videos on YouTube primarily because someone was squatting on their name on YouTube.

Berra and Koston want to expand the skateboarding culture worldwide and found video to be their best weapon. Hungry for new and authentic content, the skateboarding community responded in a big way. The community hasn’t looked back since.

And because of the video content, the Berrics skate park has become so popular that many have dubbed it the Studio 54 for Skateboarders. You can’t just get into the Berrics, you need an invitation. Like the Studio 54 of old, I’m told the Berrics frequently has uninvited guests that just wait for hours outside the park waiting for famous skateboarders to emerge.

Branded Content and Engagement 

I asked Berra why he thought their content was so engaging, “There is always a hook to our content – we build story and filmmaking into the video. There’s conflict or some motive behind every piece of content. Most of it looks like it was shot on a whim – but all of it is planned.”

Berra is really proud of what he calls “trajectories” which are brand sponsored stories or stories about the brand themselves. Berra produced six trajectories for retail giant Target, called “The Way Up”,which like this one about Pro Skateboarder Paul Rodriguez scored seven hundred thousand views.

To put that into perspective, Target was able to sponsor content that Rodriguez’s fans loved (as evidenced by the views and engagement) without having to spend an exorbitant TV sized budget to produce it.

Berra is increasingly is focused on YouTube to get his message and stories out. He feels the platform does a great job of showcasing The Berrics and extending the brand outside of their massively successful website.

Speaking of plans, he and his team are working on several projects outside of skateboarding and promises to do to those niches like he’s done for skateboarding. It appears he’s found the right engagement formula, and wants to try it in other areas. “Storytelling is storytelling,” Berra told me, “it works in skateboarding and it will work as good in other categories as well.”

5 Things We Can Learn From the Top 20 Most Engaging Skateboarding Channels on YouTube

First appeared on Forbes  CEO of Raynforest; Forbes columnist.

In the 1980’s a new technology platform burst on the scene that opened up the sport of skateboarding to the masses. The VCR enabled anyone with a video camera to film, package and sell it on video tapes. One of the first to do it for skateboarding was Stacey Peralta and George Powell who formed a skateboarding group called the Bones Brigade. Peralta understood early on how to use video to influence the next generation of skateboarders and was widely credited with capturing the spirit of the sport at the time.

Fast forward to today and a whole new brigade of filmmakers are pushing skateboarding to new heights. Like Peralta and Powell, these skateboarders are using a new platform to promote themselves and their sport. Yet this platform has something more – much more than the old VCR tapes. That platform is of course YouTube which allows and encourages the active participation of its viewers through sharing, commenting and interacting with the content uploaded there.

But who and how are this new generation of filmmakers using the platform? What are the top channels that are building and engaging their audiences? And what can we learn from them?

So in partnership with Blast Motion, we decided to identify and highlight the top 20 skating channels that are engaging with their audiences the best. It’s clear that these 20 individuals and companies have learned that high engagement involves the ability to emotionally connect with their audience – but it’s not clear how.

So we took the liberty to ask the channel owners and provide some analysis for you. These are 5 things that we learned:

1. Authenticity sells and builds audiences 
The first rule of high engagement on YouTube is to be yourself and to be real. Don’t act commercial, don’t be a commercial, just be who you are.

Josh Katz (Enminem) told us, “It’s all about personality and progression. Sure, I’m not the best skateboarder out there. But you get to see me struggling to land tricks, showing all the attempts, even highlighting the embarrassing ones. People watch me progressing from video to video, comparing their own progress to mine. Many of the pros are so talented they become unrelatable. And since they can only give so many interviews, we know little about their personalities and they become like robots–incredibly talented robots.

But I try to talk to the camera in almost every video and respond to as many personal comments, messages, and emails as possible. I also make Day in the Life videos where people get a peek into my social life outside of skateboarding. People truly get to know me as a person. From all this, my viewers establish more of a vested interest in me; so even if my skating talent isn’t the best in the world, personality can make up for it to a certain extent. I become more of a relatable human to them; not just a guy who does some cool skate tricks”

2. Ditch the commercials, layer in your product in a natural way 
We also learned that smart brands are now working with these highly engaging content creators to showcase their products in natural ways in natural settings. It’s far more effective and engaging than a TV commercial and at far less cost. This type of product placement is the future.

14 year-old Steven Fernandez (BabyScumbag) explains, “I think social media and skateboarding match well because people want to see what a skater does and wears in his normal life and is a cool way to look at brands without having to see commercials. For example, I’m helping a new company called Honey Brand break into the industry by showcasing their clothing in my videos.”

Meet the top 20

20141210-Top 20 Engaged skateboarding

3. Become a consistent, stand out media channel 
Almost everyone in the top 20 viewed themselves as a media channel. And media channels need to do two things to grow their audiences. First, they need to put out regular content. Second, they need to ensure that content entertains, educates or engages their audience (the best do all three).

Expert Andrew Schrock tells us how it’s done: “My advice to anyone using social media to engage skateboarders is simple; Do it consistently. The Internet works fast. You need to keep reminding people you’re there producing content. Add personality: Odds are you’re not in street league or the X Games. So if you’re not doing the biggest, best skateboarding, then you need to do something to stand out and make people remember who you are. As with anything in life, you have to figure out how to stick out so that at the end of the day they remember your name. So add personality to your content!”

4. Tell a story that is designed to be engaging
This isn’t new but needs to be repeated. People are accustomed to learning and engaging through story. But most of the top 20 have figured out how to develop videos that evoke a strong emotion in people to share, comment or engage the channel.

Alex Buening (AlexBskating) agrees, telling me: “Social media and really any activity makes a great match. The fact that you can pretty much interact with anyone around the world is absolutely amazing! If a kid has a question about something in a video he can simply just ask and more than likely I’m going to respond. It’s incredible really how times have changed since the start of the internet.”

5. Create an action movie 
One of the advantages of skateboarding is that the sport is perfect for action video. But what if your subject matter isn’t action video friendly? For example, explaining conceptual concepts like parallel universes? How do you make that interesting in video and do it on a low budget?

Think like an action movie director. Build the concept, product or solution into a scene in an action movie. Then develop additional storylines to create sequels or serial videos to continue the story. This might be hard for some subjects, but pulling it off can increase your chances for engaging content.

If you’re on a low budget, use animation or backyard type concepts. Blendtec’s viral series Will It Blend demonstrates that a blender on a counter is all you need to produce engaging content. Their content was so engaging, millions shared them with their friends and family.

But back to Skateboarding, TransworldSKATEMag’s editor, Jamie Owens explains why it works within the sport: “Skateboarding has always been about photographing and videoing the action taking place and now with Facebook and Instagram, and other outlets, skateboarding fits perfectly into that model of sharing videos and photos.”

Who Runs the Skateboard Industry?

First appeared on Red Bull

 

Who really controls skateboarding?

In Chapter Three of Pushing Forward, we scratch the surface of understanding the modern concept of ‘skater-run’ companies and the role of corporations in the skateboard industry.

Torey Pudwill, CEO of Grizzly Griptape, provides us with a unique perspective on what it’s like to run his own company and be a pro skater at the same time.

To get another perspective, we head to the garage of Joey Brezinski – the headquarters for Andale Bearings, a company he co-founded with Paul Rodriquez.

Steve Berra, co-founder of the Berrics, offers insight into building a brand within skateboarding: “To build a skateboard brand, you have to really understand what skateboarding is about. You have to live in the gutters and accomplish something; that’s just the way our industry works.”

At the end of the day, it is and will always be about skateboarding.

Skate Culture in Fashion

Teen Fashion Entrepreneur Finds the Perfect Partnership with Skateboarders To Build His Street Wear & Fashion Athletic Brand

LIGHTNING RELEASES Los Angeles, CA (November 3, 2014) – When you ask fourteen year old fashion entrepreneur Jeremy David Koven, what he’s learned about starting a clothing line here’s what he says, “If you think you have a good idea, believe in yourself and go for it, but it’s going to take a lot of hard work and good partners to make it happen.”

And who understands this level of dedication as much as skateboarders, who practice the same trick hundreds of times before landing it. It’s at the Skate Park in Venice Beach, California where Koven is building a team of AgentCali skateboarders and style makers that help inspire, test, model, photograph and promote the tees, hoodies, snapbacks and backpacks as they ride.

Like skateboarding, teen fashion never stops evolving and there are some shared values for success including: taking risks, overcoming challenges and goal setting. Koven and his skate team, which has grown to 10, spend a combined 75-100 hours a month at skate parks, discussing styles for the brand and spreading the word via social media, @agentcali on Instagram. These discussions helped shape the policy to only offer great quality at fair prices, oftentimes at half of what competitive brand’s charge.

The company hosts a Skate Team sign up page on its website (http://agentcali.com/pages/skate-team) for skaters around the world to get sponsored by becoming members. In exchange for helping to spread the word as brand ambassadors, skaters can post their favorite pictures on the site with hashtag #agentcaliskateteam. Riders are given stickers and apparel free of charge in addition to being paid if they submit designs that get produced.

Koven and his team of skateboarders sum up their strategy for success this way; “If you want to build a fashion brand for us – the brand should be built by us.”

About AgentCali (www.agentcali.com)

AgentCali is a brand of street wear and athletic fashion created by teens for teens aka young adults. Fourteen-year-old Jeremy David Koven started working on the concept for AgentCali when he didn’t receive a call back from a clothing company after approaching them about a partnership. Jeremy’s vision is to create a social, fun, affordable, high quality and charitable fashion brand where the teen audience drives the looks, products, pricing and marketing in addition to sharing in the success of the business. A portion of the company’s profits are donated to support teen and young adult related causes.

Altamont invests in skate and streetwear brand HUF

Altamont Capital Partners has made an undisclosed investment in HUF Worldwide. Based in Los Angeles, HUF is a skate and streetwear apparel and footwear brand.

PRESS RELEASE

Palo Alto, CA, October 30, 2014 – Altamont Capital Partners (Altamont) today announced that it has made an investment in HUF Worldwide, Inc. (HUF), a leading skate and streetwear brand.

HUF was founded by professional skateboarder, Keith Hufnagel, who opened 5 boutique skateboard and apparel retail stores in San Francisco and Los Angeles in the early 2000’s. In addition to carrying exclusive products from the most respected skate, street and sneaker brands, HUF began producing its own clothing. HUF-branded apparel was immediately in demand. Hufnagel ultimately shifted his focus to creating a full wholesale product line – and created one of the most sought after brands in the skate and streetwear communities.

Commenting on the deal, Scott Olivet, Operating Partner at Altamont said: “HUF has carved out a unique brand position and continually delivered aspirational product with their own point of view. HUF has done an incredible job at building out each of its product categories and is on the path to creating a global brand. Keith and the management team’s plan for the future is compelling and we back it completely.”

HUF will continue to operate as an independent, standalone company and will continue to be led by Jai Baek, Keith Hufnagel, Joanne Baek and Jino Choi. Hufnagel commented: “After several years of rapid growth, we wanted to bring in partners who can help us build the infrastructure to make HUF a lasting company. We’re confident that Scott and the Altamont team understand the brand and can help us achieve our goals.”

About Altamont Capital Partners
Altamont Capital Partners is a private investment firm based in the San Francisco Bay Area with over $1 billion of capital under management. Altamont is focused on investing in middle market businesses where it can partner with leading management teams to help its portfolio companies reach their full potential. The firm’s principals have significant experience building business success stories across a range of industries including financial services government services consumer/retail industrials and healthcare.

About HUF
HUF is a leading skateboard and streetwear apparel and footwear business based in Los Angeles. The company was founded on Keith Hufnagel’s belief that the skateboarding lifestyle brings together a vast assortment of similar countercultures: from artists, to musicians, to photographers, to any creative like-minded individual, transcending race and social structure, and exposing the individual to a world free of prejudice or restriction. The company strives to express these values in the HUF collection.

The Apparel and Footwear Materials Expo Launches its First semi-annual SoCal Materials Show

Posted on October 31, 2014 by

PRESS RELEASE: Beaverton, OR – American Events, Inc., North America’s premier materials and components sourcing tradeshow producer for apparel and footwear manufacturers, are proud to announce the launch of our First semi-annual SoCal Materials Show. This is a special sourcing event for Performance | Lifestyle | Fashion-apparel and footwear manufacturers. The show will be held at the California Market Center in the heart of LA Fashion district on January 14 and 15, 2015.

In recent years we have noticeably experienced increased demand from California’s apparel and footwear manufacturers, prompting us to expand the Materials Show to California. Until now, California apparel and footwear companies like Sketchers, DC Shoes and many others haven’t had easy access to all the performance materials and components that serve their industry at a single trade event.

Suppliers exhibiting in the SoCal Materials Show will be showing the latest natural and synthetic leathers, technical fabrics, prints, sustainable and green materials, hardware, sewn products services, components, and much more. Having all exhibitors located in the same hall optimizes time-efficiency and convenience for product designers and developers in finding what they’re looking for.

For over 20 years, the Northwest (NW) Materials Show has been the largest single performance apparel & footwear materials expo of its kind in North America, featuring more than 190 suppliers from around the globe. In 2005 the Northeast (NE) Materials Show was added in the Boston area to serve manufacturers on the East Coast. The Materials Shows are owned and managed by American Events Inc., Beaverton, Oregon.

Suppliers seeking booth space at the SoCal, NW and or NE Materials Show can contact the organizers through their website, email: info@americanvents.com or by phone: 503-642-0977.